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80's Child Stars in TV Commercials
Kids on TV always seemed to have it made in the shade with a
glass of lemonade (Is that something that was ever said? It seems like a phrase
that would have been popular in the 30’s). Ricky Schroeder on Silver Spoons had
a mansion full of toys, Wesley from Mr. Belvedere had, well, Mr. Belvedere to
make his meals and dispense wisdom, while Jamie from Small Wonder had a robot
sister that he could easily pull into his schemes. What we kids didn’t realize
at the time was that none of that was real! When the cameras turned off, these
were “normal” kids with acting careers who had to move on to the next gig to
pay for their college education, braces or cocaine habits. One way they did
this was through TV commercials for our favorite cereals, toys and soft drinks.
In actuality, most child actors from 80's sitcoms started out
in commercials and once they hit Prime Time only did those One To Grow On or
The More You Know PSAs with any regularity. But my point is, looking back on
old commercials it’s crazy to see kids that would star in their own shows
having mini-adventures with our favorite corporate mascots. So join me in
taking a look back at some of our favorite TV kids hiding in plain site on these
“brief commercial messages”. I wanted to start out with a couple of my favorite
syndicated TV shows, that I suspect Kellogg’s cereal might have been funding.
Do you remember Out of This World? It starred a suburban
girl named Evie Garland who was actually the offspring of an Earthling mother
and space alien father named Troy, voiced by a post-Bandit, pre-Evening Shade,
Burt Reynolds. Evie communicated with her father through a weird glass pyramid
sculpture and would get into teenage hijinks with her ability to stop time by
touching her index fingers together. She could eventually teleport herself and
other objects as well, but the time freezing thing was the show stopper. Wait,
could Zack Morris have been her long lost twin brother with his magical “Time
Outs”? excuse me, I’ve got some fan fiction to write!
OK, I’m back. So anyway, Maureen Flannigan who played Evie
actually starred in a Frosted Flakes commercial before she started “swinging on a
star”. While having a casual breakfast picnic on the beach with a talking
cartoon tiger (happens all the time, right?) Maureen and Tony are challenged by snobby volleyball hustlers to a pick-up match. After getting pumped by the
power of processed sugar, the unlikely duo dominate their challengers, who seem
to have lost the killer instinct they displayed at the beginning of the spot.
Though I didn’t discover that it was the same actress until reviewing my old
Saturday Morning Cartoon VHS tapes years later, I now like to imagine that Evie
was actually using her time stopping powers to change the position of her
opponent’s bodies, causing them to stumble and fall like Uncle Beano at an ice
skating rink! (Ohhh,Uncle Beano slam out of nowhere!)
Another favorite 80's syndicated TV star who had the Frosted
Flakes hook-up was Jerry O’Connell from My Secret Identity. Do you remember
this Canadian production about a boy who is given super powers when zapped by
his mad scientist next door neighbor’s latest invention? Originally calling
himself "Ultra-Man", the kid was invulnerable, could run really fast, and became
weightless enough to be propelled by aerosol cans of hairspray. Plus, there
were whole lot of Marvel comics and posters on his walls, which was something
we weren’t seeing much in those days outside of Adventures In Babysitting.
Technically Jerry got his big break in the movie Stand By Me, but
this is where I first became aware of the man who would be Quinn Mallory on
Sliders.
Anyway, in Jerry’s literal 30 seconds of fame, he is found
checking out the run time of his rivals on what appears to be a little league
bobsled team. Is that a thing in Canada? While enjoying a bowl of
Frosted Flakes with what is likely a sugar-induced hallucination of a talking Tiger,
Jerry is challenged by 2 guys in yellow spandex to “Beat that, if you’re any
good”. So of course Jerry and his pal
known collectively as the "Tiger Team" take their lives into their own hands by
jumping into a striped bobsled and beat the bullies by 33 tenths of a second (is
that how you measure it?). It’s no Cool Runnings, but if you ask me, cartoon tigers
and Jamaicans are equally unexpected bobsled tournament participants. If you
want my opinion, “Ultra-Man” and Tony were obvious cheaters. I mean the kid has
superhuman control over his mass/weight and we all know toons are not governed
by the laws of physics, it’s just a shameful misuse of power really.
In between playing “Joey” on Gimme A Break! with Nell Carter
and “Joey” on Blossom with Mayim Bialick
(this kid’s got a lotta range, I’ll tell ya’), Joey Lawrence got a call
from Coca-Cola to star in a thriller for the ages. I remember this commercial
playing quite a bit during 1987-1989 and I think it was even in the previews of
my video cassette for Ghostbusters 2 back in the day. I wasn’t a huge Gimme A
Break! fan (more of a 227 kid for some reason), but I had channel surfed into
enough episodes to recognize “Mistah Lawrance” (get out of here John Kreese! I
mean, Sensei), even in low lighting.
The commercial opens on a dark and stormy night with some
teenage boys watching an old horror movie. As lightning flashes, we see the P.O.V.
of a “stalker” rifling through the fridge and kitchen drawers revealing a stash
of butcher knives. Finally we see a shadowy figure storm towards the boys, who
scream in fright, causing Joey to hand off his bottle of Coca-Cola as a peace
offering. As it turns out, the frightening creature is none other than an older
sister in full cold cream face mask and bath robe, who declares, “You guys are
so immature.” When asked if the supposed monster was in fact his sister Joey
responds with, “Whoa!” (sorry, I had to go there). Actually he whispers, “I
don’t know” about which they all have a big laugh. I can understand his
confusion though. That girl looked nothing like Blossom, at least in my opinionation (cue rim shot).
I’ve got a 2 for 1 deal to finish up this closer look at commercial sightings of our favorite child actors. Jenny Lewis was a little
redhead that made the rounds on a lot of 80's sitcoms (and apparently she has a
band now), but I know her best as Hannah Nefler from one of my all-time
favorite films, Troop Beverly Hills. I used to think it was crazy how many toys
kids had flooding their bedrooms in Toys R’ Us commercials, but for a rich girl
living just off Rodeo Drive it makes total sense to be literally bathed in stuffed animals. Then there’s Jaleel White aka
Steve Urkel from Family Matters looking totally normal on a swing. Maybe it was
a fall from that swing which re-wired the young Urkel’s brain, endowing him
with the ability to build advanced scientific machines, but left the boy socially
awkward and unable to realize when he was being extremely annoying.
I hope you’ve enjoyed my attempts to mesh the truly bizarre universe
of television commercials with the fictional realities of classic 80's movies and sitcoms.
I also invite you to read my latest fan-fiction story “Zack and Evie: Time Outs
and The Alien Dilemma” wherever it is that people post those stories about Captain
Kirk and Mr. Spock kissing. You know exactly what I’m talking about, don’t you?
Ya weirdo!
So what old school commercials have you spotted some of your
favorite actors and actresses moonlighting in?
Hoju Koolander Posted on Jan 20, 2015 at 11:12 PM
Yeah, I guess I did go kind of obscure by choosing the stars of mostly syndicated shows, but the truth is I watched a lot of lame Saturday afternoon/Sunday morning TV growing up. How about I make it up to you with this bonus 80's Burger King commercial featuring a teeny-tiny Sarah Michelle Gellar https://www.youtube.com/watch?v=bU6gzE7k9cY. Better?
Vaporman87 Posted on Jan 19, 2015 at 05:41 PM
Man, something seemed so familiar about that Jenny Lewis, but after doing a Google search on her, she was not in any films that I ever really gave much attention to. She must have "one of those faces".
Anyhow, I missed out on Out of this World (never watched an entire episode if memory serves). It seems like something I would have been interested in back in the day. Just for whatever reason, I never gave it a chance.
I think the commercials that crack me up the most are the ones that have big time celebrities in them. Like Brad Pitt. Funny seeing these high profile celebs just starting out by doing the commercial circuit.
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