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Forum » Retro Products » Boyer and Mallo Cup
Vaporman87
Certain candies can have a really nostalgic affect on us. Especially those that we enjoyed as a kid. Unfortunately, as time passes, some of what we remember about our favorite sweets changes to reflect the times and culture. It could be packaging changes, ingredient changes, or both.

None of this seems true with the Mallo Cup.



It looks and tastes just as I remember it, and that is because of the purposeful decisions of the Boyer Candy Company.



You might not know it, but Mallo Cup was the FIRST ever "cup candy" (yes, even predating Reese Cups). It consists of the standard chocolate exterior housed in a "cup", with coconut shavings under the surface of the candy's chocolate top, and whipped marshmallow creme in the center. It's simply delicious.

And, as seen above, the packaging has remained unchanged for decades.

Crack open a Mallo Cup package and you are greeted with two scrumptious candies, and the same printed cardboard insert that has been present with the treat since time began.



The cardboard insert is a very special part of this candy. It is a facet of Boyer's "Play Money" promotion, in which collecting "Play Money" points can result in the customer eventually being able to use the points to purchase various items.



Isn't it beautiful? Like it just came out of a printing press from the 1940's. You wont find an e-mail address or website information on this. You have to turn in your points the old fashioned way. It makes me giddy every time.



Oh yeah... and the candy is really yummy too. Have I mentioned that yet?

Thank you Boyer. Just... thank you.


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vkimo
Hmm, I'll have to try those. Although finding it seems near impossible. My mom likes Violets, which taste like old lady perfume and haven't seemed to change much either. You still see Sugar Daddys around too. Tootsie Roll is probably the most famous of the old time candies.

My dad always comments on how candy bars were a nickel when he was a kid. I always remembered them being 60 cents for the regular and 1 dollar for the king size. Now regular is like 1.79!
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Vaporman87
If you're able to find one, I highly recommend it. You won't be disappointed if the ingredients sound appetizing to you. And, they're made in your neck of the woods.
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PeZZ!
vkimo wrote :

Hmm, I'll have to try those. Although finding it seems near impossible. My mom likes Violets, which taste like old lady perfume and haven't seemed to change much either. You still see Sugar Daddys around too. Tootsie Roll is probably the most famous of the old time candies.

My dad always comments on how candy bars were a nickel when he was a kid. I always remembered them being 60 cents for the regular and 1 dollar for the king size. Now regular is like 1.79!
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you should move to San Antonio texas because the regular size candy bar in San Antonio Texas is like about 68 cents, everything is cheaper here than in most U.S.A. Citie's!
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pikachulover
I used to see these at an old timey candy store in the mall, but it closed. Now that store sells those knick knacks that are just pieces of wood with wolves or bald eagles glued to them.

I don't know about everybody, but I think I've seen those cups at the Dollar Tree.
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Vaporman87
@pikachulover: If you see them at your local Dollar Tree, be sure to pick a few up. They're worth it.
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Vaporman87
I saw this heaping helping of awesome in a shop along the strip in Gatlinburg. Chocolately, marshmallowy overload.

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