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Forum » Retro Products » Bill Mitchell's Masterpiece
eddstarr
The head of automobile design for General Motors when I was a kid was Bill Mitchell. Mr. Mitchell had a flair to his design language that came through in every project he managed.

Bill Mitchell loved the Buick Riviera, it was his baby even as the car grew in size by the end of the 1960's.

I was still walking to school with my friends when the 1969 GM cars hit the streets in the Fall of 1968. Walking to school with friends gave us guys plenty of time to discuss cars and look for our favorites cruising by. The 1969 Riviera was now the size of a Cadillac or Buick - whichever.

But there were so many great looking cars for 1969 that the Riviera was just one of many. 


But take a look at this YouTube video and tell me that this 1969 Riviera doesn't look awesome, even with a vinyl top. Maybe to color combo helps but the Riviera was one of those Bill Mitchell designs that looked good in any color, even white.






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Vaporman87
Good looking automobile. I remember a friend of mine owned a Riviera from the late 90's that looked really nice and was pretty luxurious.
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eddstarr
Wasn't able to fix the lower picture but that video is Gold!

1969 was an embarrassment of riches when it came to cars that year. Even Cadillac for 1969 looked good, maybe the best looking Cadillacs of the decade. 

Now, all these years later, that 1969 Riviera looks fantastic.

Found a nice video of a 1971 boattail to post later




Btw, Bill Mitchell hated vinyl tops. His cars were always styled to look good with metal roofs. Bill Mitchell tried in vain to get the GM brass to side with him and drop the vinyl roof option from the catalogs. But it was the National Dealers Association that fired back to GM that they couldn't sell cars without vinyl tops. Too bad the Riviera looked especially beautiful with a vinyl roof.

Also, 1969 was the final year for the Wildcat 430 cid V8. All GM divisions had to roll-out the 454/455 cid V8's for 1970. Compression ratios were dropping and the bigger block allowed for retained horsepower while adding the necessary accessories for future emissions controls demanded by Federal regulations for the years beyond 1971. 
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vkimo
What year Riviera had the eyelid opening headlights? My mom really liked those old Riviera's. 

For me, 1969 belongs to the Chevelle SS!

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eddstarr
Oh, you're asking about 1965

The 1965 Riviera was a very proud moment for Bill Mitchell. The Riviera was to have hidden headlights but the engineers needed more time to make it work reliably for minimal cost. When they first hit the streets in my hometown, the '65 Riviera caused a sensation! A Riviera with no headlamps caused mob scenes at parking lots as everyone had to see the headlights in operation. Really excellent execution by the boys at Fisher Body engineering.

But the real collectible has to be the 1965 Riviera Gran Sport.

You have to take a look at this '65 Riv GS in Seafoam Green owned by Bill Grupp.


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eddstarr
Dudes - I just can't get enough of the Gran Sport Riviera. A true collectible automobile.

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