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Forum » Chew The Fat » So long, IHOP
Rick Ace Rhodes
As far as I can tell, this isn't a new restaurant or even them changing their name. This is just a marketing campaign to promote their burgers. Specifically a new line of burgers according to their website.

This seems kind of dumb in my opinion. They are already one of the top restaurant chains in the country and one of the successful chains too. They don't need such an elaborate and weird promotion for their burgers. This seems like it's just going to confuse people rather than draw interest.
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Mr Magic
As long as IHOP isn't going anywhere, I'm okay.
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Vaporman87
Perhaps they are doing it to stir up controversy in order to get the word out that they do indeed sell burgers, not just pancakes or breakfast items.
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Mr Magic
Doesn't sound like the right direction to go.
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Rick Ace Rhodes
So I was just watching the news earlier, and I was right. It's just a promotion for a new line of their burgers. That's why they are doing it.

I'll give them credit that it's doing it's job by getting peoples attention, but it's also causing people confusion and causing them to get made fun of a lot on social media. They didn't need to something this elaborate for an ad campaign, they are already one of the most popular restaurants in the United States. People who wanted to eat burgers at an IHOP would of eaten them regardless of this campaign.

Smaller is sometimes better than bigger.
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blueluigi
I heard about it last week, and I never believed for a minute that iHop is legitimately changing its name. It would be ridiculous to do so. And I can't imagine that actually happening, and everyone suddenly have to get used to calling it iHob.
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Rick Ace Rhodes
The memes are already arriving.

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Vaporman87

It has begun

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jkatz
Leave it to Mr. Magic to fall for a marketing campaign.
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