None of this seems true with the Mallo Cup.
![](/images/postImages/1405090006Mallo Cup Packaged.png)
It looks and tastes just as I remember it, and that is because of the purposeful decisions of the Boyer Candy Company.
![](/images/postImages/1405089818Boyer.png)
You might not know it, but Mallo Cup was the FIRST ever "cup candy" (yes, even predating Reese Cups). It consists of the standard chocolate exterior housed in a "cup", with coconut shavings under the surface of the candy's chocolate top, and whipped marshmallow creme in the center. It's simply delicious.
And, as seen above, the packaging has remained unchanged for decades.
Crack open a Mallo Cup package and you are greeted with two scrumptious candies, and the same printed cardboard insert that has been present with the treat since time began.
![](/images/postImages/1405090408Mallo Cup Unwrapped.png)
The cardboard insert is a very special part of this candy. It is a facet of Boyer's "Play Money" promotion, in which collecting "Play Money" points can result in the customer eventually being able to use the points to purchase various items.
![](/images/postImages/1405090606Mallo Cup Play Money.png)
Isn't it beautiful? Like it just came out of a printing press from the 1940's. You wont find an e-mail address or website information on this. You have to turn in your points the old fashioned way. It makes me giddy every time.
![](/images/smilies/MavSmile.gif)
![](/images/postImages/1405090821Mallo Cup Eaten.png)
Oh yeah... and the candy is really yummy too. Have I mentioned that yet?
Thank you Boyer. Just... thank you.