So small, and yet, so delicious!

You're not going to believe this!

I woke up this morning after having a toaster pastry dream. I was in an airport lounge having an argument with several people who did not know there were alternatives to Kellogg's Pop-Tarts. One lady started yelling at me that I was an idiot, there's only Pop-Tarts and nothing else!

Well, until 1964 there really was only one thing that you'd put in a toaster and that was sliced bread. If it wasn't for sliced bread there wouldn't be any need for a toaster in my opinion.

Toast'em was the kind my mom bought at the store, Pop-Tarts didn't appear until a month or so later. There must have been a distribution snafu because we saw the television ads long before we saw them in the local stores. I was happy to stick with the Toast'em brand but Kellogg's marketing magic could not be denied.

The real game changer was "frosting", Kellogg's Frosted Pop-Tarts put the other brands on the down-slide! General Foods really didn't want to copy Kellogg's idea, well not at first. They tried "animal shaped vent holes" to lessen the sales impact.  At least the ad was cool. This is the famous ad where the British big game hunter pauses and says, "chocolate elephants?". My friends and I found this funny because it was General Foods/Post Cereals clone of the "Post Crispy Critters" catch-phrase from the Linus the Lion-Hearted TV show.

Nabisco also had a brand of toaster pastry called, "Toastetts", which I found to have an odd aftertaste that I didn't like. I actually liked the Toast'em brand over Pop-Tarts but Kellogg's rules breakfast in America. Like Bart Simpson said, "the mob has spoken!".

There was actually a Toastettes product called Kool Stuf. It came in a variety of flavors: Chips Ahoy, Oreos, and even Halloween S'mores.

I have different memories of eating pop tarts. Chocolate chip was always my favorite. I used to get that and S'mores from the vending machine after swim practice when I was a kid.

During third grade I remember having to attend some morning program at school. They would hand out juice and either strawberry or fudge. I never liked strawberry so I always ate fudge those mornings.

I also like brown sugar cinnamon. My grandfather loves those, and they always remind me of him. He would always have it as a dessert after dinner. It's the only one I like to eat warmed up in the toaster.

Brown sugar cinnamon was one of the best flavors I've ever had.

There's a lot of folks who only like the non-fruit flavors, and I have to admit it's tough to beat brown sugar cinnamon right out of the toaster - best friend a cup of coffee ever had!

When it comes to fruit filling, you sacrifice flavor for a "shelf-stable" long product life.

Pillsbury has the right idea with frozen Toaster Strudel. The flavor is great and you can't knock real glaze on top!

Oh, that icing...

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